He carts cattle, bulls, deer, and stud stock — basically anything with hooves and an attitude. I run the marketing brain around here, and somewhere between rodeos, a bad breakup with "dainty and cute," and one too many stretchy little gold chains that snapped mid-margarita, I decided enough was enough.

Every "western" jewellery brand I could find was either flimsy costume-store stuff that turned my ears green by lunch, or so try-hard rural it belonged on a hay bale, not a woman who knows her worth.

I wanted something else. Something that could survive a rodeo and a cocktail bar. Gold that doesn't quit when you do. Pieces with enough attitude to hold their own next to a fringe jacket, and enough polish to walk into anywhere and own the room.

So I built it myself.

Enter Velvet Bronc.

Stainless steel because we don't do flaking, fading, or fragile.

Bold because subtle was never really the assignment.

Western because that's where we're from — but make it luxury, make it edgy, make it yours, whether you've ridden a horse once or never in your life.

We're not trying to be everyone's brand. We're for the ones who wear their good jewellery every day, who don't take their earrings off for a lake, a late night, or a long shift — the rule-breakers, the fun-makers, the ones who'd rather sparkle too much than not enough.

In our spare time, we look after a small string of rodeo horses, we're partial to a good netflix binge, and we're suckers for an early night.

Welcome to the herd.